Benefits of Direct-to-Consumer Brands

We take pride in designing, producing, and selling high-end home office furniture directly to you. Our flagship product, the Tenon premium standing desk, exemplifies our commitment to quality and user-centric design. But beyond our products, we want to share the unique advantages of our direct-to-consumer (D2C) business model.

Why Choose a D2C Brand?

Direct-to-consumer (D2C) brands like us are transforming the retail landscape by cutting out the middleman and bringing products straight from the manufacturer to your doorstep. Here’s why this model benefits you:

Better Value For Money

Without the added costs of intermediaries, we can offer premium products at competitive prices. Our customers receive better value for their investment, enjoying high-end furniture without the hefty retail markup.

Superior Quality Control

By overseeing every step of the production process, we ensure that every piece of furniture meets our high standards. From the selection of materials to the final assembly, quality control is our top priority.

Direct Communication

As a D2C brand, we maintain a direct line of communication with our customers. This allows us to understand your needs better, offer personalized service, and gather feedback to continually improve our products.

Innovative and Unique Designs

Our direct relationship with customers fosters innovation. We can quickly adapt to trends and preferences, offering unique and customizable designs that you won’t find in traditional retail stores.

Sustainable Practices

Operating as a D2C brand allows us to implement eco-friendly practices more effectively. We reduce waste by producing in smaller, more controlled batches and by using sustainable materials. By shipping directly to customers, we streamline our logistics, reducing the carbon footprint associated with traditional retail distribution networks.

beflo Tokyo Showroom beflo Tokyo Showroom

Our Commitment to You

At Beflo, we believe that your workspace should inspire creativity and productivity. Our Tenon desk, with its modular design and smart features, is crafted to enhance your home office experience. Here’s what sets us apart:

  • Modular Design: Customize your desk with our range of accessories, from cable management solutions to ambient lighting.
  • Smart Features: Enjoy the convenience of integrated power outlets, USB ports, and a touchscreen companion app.
  • Premium Materials: Choose from stained ash or walnut desktops, designed for both durability and aesthetic appeal.